New Data: The Letterbox Is Driving Record Digital Engagement

10 June 2026

JICMAIL's latest quarterly figures land on a theme we've been banging on about for two years: post and digital aren't competitors — post is one of the best digital drivers there is. The Q1 2026 data shows website visits, account look-ups, searches and app downloads prompted by mail all rising year on year, at record levels.

The numbers worth remembering

• Mail ROI now ranges from around £2 for partially addressed mail up to £11.50 for warm direct mail sent to existing customers.
• Catalogues command an average of nearly four minutes of attention per item. Ask your paid social dashboard when it last delivered four seconds.
• Roughly nine in ten mail items are recycled — for those keeping the sustainability scorecard.

Why this is happening now

Every digital channel is being flooded by AI-generated content, and human attention is retreating to places the flood can't reach. A physical item in the hand is scarce, trusted and unhurried. It gets picked up multiple times over days — each one a fresh nudge toward your website.

The takeaway

The most modern campaign structure of 2026 looks curiously traditional: a well-made piece of print to warm customers, a QR code or memorable URL, a landing page that keeps the promise, and an email sequence to follow up. Old channel, new job.