11 October 2026
Equivalent Of Adobe - Free To Cheap!

Free creative tools your business can start using today
For years, professional photo editing, design and video software has meant one thing: a monthly subscription, whether you used it every day or twice a year. That is starting to change.
A new wave of free creative tools has arrived, built at remarkable speed with the help of AI. They run on Mac, Windows and Linux, they look and feel familiar, and they cost nothing. No subscription, no trial that runs out, no card details.
They are early versions and will not replace the industry-standard software that agencies rely on. But most small businesses don't need the industry standard. They need to tidy a product photo, remove a background, resize an image for social media, update a price on a flyer or trim a short video. Until now that meant paying a monthly fee for software that sat unused, or paying someone else to do a ten-minute job.
Free to low cost tools change this. With zero to low monthly costs, they can sit in your marketing toolkit for the occasional job, leaving your budget for the work that really does need a professional designer.
We have put together details of the tools we have been testing, what each one is good for, and how to try them safely. Sign up for a free account here to get immediate access to this software, and add some useful kit to your marketing without adding to your overheads.